How to Choose a Contractor Marketing Agency: 10 Questions to Ask
Hiring the wrong marketing agency can cost a contractor months of wasted ad spend and leave them locked out of their own website. Ask these 10 questions before you sign anything.
- Make sure you own your website, domain, ad accounts and customer data.
- Avoid long contracts unless the agency has earned your trust.
- Judge agencies on booked jobs and revenue, not clicks and impressions.
- Ask how the leads they generate will actually get answered.
Ownership and Contracts
- 1. Who owns the website and domain? If you leave, can you take the site with you?
- 2. Are the Google Ads and Facebook ad accounts in my name? You should keep your ad history and data.
- 3. How long is the contract, and what does it cost to cancel? Month-to-month agreements keep the agency accountable.
Results and Reporting
- 4. What will you report on? Look for calls, booked jobs and revenue by source, not just clicks.
- 5. Do you mark up ad spend? Ask whether the ad budget goes straight to Google, or whether part of it is kept as a fee.
- 6. Can I speak to current contractor clients in my trade?
Fit and Process
- 7. Do you specialise in contractors? HVAC, plumbing and roofing have seasonal patterns and emergency calls that general agencies often miss.
- 8. How fast can you launch? Ask for a clear timeline for the website, ads and tracking.
- 9. Who will I actually work with, and how often will we talk?
The Question Most Contractors Forget
10. How will the leads you generate get answered? Many agencies drive calls to your phone and stop there. If your team is on jobs and calls go to voicemail, you're paying for leads you never speak to.
That's why we built GigaOneSolutions as a contractor marketing agency with a 24/7 AI receptionist included: we bring in the leads with your website, Google Ads and Google Maps, and make sure every call is answered and booked. It's month-to-month and you own everything. See our industries page for details.
Explore What GigaOneSolutions Can Do for You
Related Growth Guides & Case Studies
Contractor Website Checklist
Your website is often the first impression a customer gets of your business. Use this 15-point checklist to make sure your contractor website loads fast, shows up on Google, and turns visitors into phone calls.
HVAC Marketing Ideas
The best HVAC marketing doesn't just bring in more calls; it makes sure every call gets answered and booked. Here are 12 practical ideas for heating and cooling contractors, from Google Maps to maintenance plans.
CRM for Contractors
A CRM should make it impossible for a lead to slip through the cracks. This guide covers the features that actually matter for contractors, the mistakes to avoid, and how to tell if a CRM is paying for itself.
Ask Us All 10 Questions
Book a free call and put us to the test. We'll answer every question above and show you what we'd set up.