Contractor Website Checklist: 15 Things Your Site Needs to Win Jobs
Your website is often the first impression a customer gets of your business. Use this 15-point checklist to make sure your contractor website loads fast, shows up on Google, and turns visitors into phone calls.
- Most customers will find you on their phone, so mobile design and speed come first.
- One page per service and per main service area helps you rank for more searches.
- Trust signals like reviews, licences and real photos turn visitors into callers.
- Every page needs a clear, easy way to call or book.
Speed & Mobile
Most home service searches happen on phones, often in a hurry. Your site has to work perfectly on a small screen.
- 1. Loads in about 2 seconds or less on a phone. Test it with Google PageSpeed Insights.
- 2. A tap-to-call phone number at the top of every page.
- 3. Text that is easy to read without zooming, and buttons big enough to tap.
- 4. No pop-ups that cover the screen on mobile.
Pages That Help You Rank
Google ranks pages, not websites. The more specific pages you have, the more searches you can show up for.
- 5. A separate page for each main service, such as 'Water Heater Repair' or 'Roof Replacement'.
- 6. Pages for your main service areas, with genuinely local content, not just the city name swapped.
- 7. A clear title and heading on each page that says what you do and where.
- 8. Your business name, address (if you serve customers there) and phone number, matching your Google Business Profile exactly.
Trust Signals
Customers are letting you into their home. Show them they can trust you.
- 9. Real Google reviews, ideally shown on your homepage and service pages.
- 10. Licence, insurance, and certifications clearly listed.
- 11. Real photos of your team, vans, and finished work, not only stock images.
- 12. Clear information about warranties and guarantees.
Turning Visitors Into Customers
A good-looking site that doesn't generate calls isn't doing its job.
- 13. A clear call to action on every page: 'Call Now', 'Book Online', or 'Get a Free Quote'.
- 14. A short contact form that asks only what you really need, with an instant reply by text.
- 15. Tracking so you know which pages and ads bring in calls and form submissions.
How Does Your Site Score?
If your current website misses more than a few of these points, it's probably costing you jobs. We build custom contractor websites that tick every box above and go live in 7 days, with hosting included. You own the site and the domain.
See our custom website service page for details.
Explore What GigaOneSolutions Can Do for You
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Get a Free Website Review
Book a free call and we'll check your current site against this checklist and show you what to fix first.